When it comes to SEO, you have to be extra smart for devising such a campaign that outranks all your competitors and puts you in the driving seat.
All SEO service providers, no doubt, have to work untiringly to achieve the ideal results for their clients. Clients want to be on top of search engine ranking pages (SERPs), wish for unending traffic, conversions and high ROI.
On the other hand, any professional SEO agency would want to satisfy their clients by crafting bespoke and out of the box strategies; they want to provide substantial and long-term results and wish for more clients by enhancing their reputation/portfolio and by satisfying their existing clients.
However, have you ever thought that clients could also help their respective SEO companies in coming up with an effective and robust plan? Their willingness to help the vendor company means helping themselves regarding the SEO of their product/service SEO.
Being the UK’s one of the top SEO solutions companies, we have compiled some significant factors where clients’ help is actually beneficial for both of us. These factors fall into two different categories:
- Before launching an SEO campaign
- After the launch of an SEO campaign
Let’s start with the factors that can help us before the launching of SEO services
Domain name selection
When buying a domain, you need to be careful as the words included in the domain name are considered important by the search engines. Moreover, an easy to remember domain name or something that describes the business goes with the audience as well.
For example, your business is related to cars, then a domain name like preciousyou.net or schweinstieger.com may not be suitable. As a business related to cars, choose a name that portrays your brand/website/app for its users. Look for a name like speedyway.com or cars4you.net etc.
Every business site has different categories that allow users to access different products/services under each category. When naming your various categories – in the design and development stage – it is imperative to develop such terms that are widely accepted, understood by everyone, and perfectly describe the product/service.
At this stage of design and development, if you have partnered with an SEO consultant or an SEO company, they will recommend using popular and searched terms commonly by an average person. For instance, you are running a travel and tours business; one of your most searched categories will be flight tickets.
Make sure you go with any easy to remember and most search keyword phrases here. Why? People are going to search for “cheap flight tickets” or “cheap tickets” more than low-priced tickets etc.
Page/URL or product names
It is just like category names. And you cannot take it lightly. Why? The product name is then going to be the page URL. The link to the product/service depends on the name of it. A descriptive and simple name will do the job perfectly.
For instance, you are a mobile accessories business, and one of your product names must be “mobile-chargers.html” or super-fast-mobile-chargers.html instead of something like this “c-728-k-model-90167.html”.
Category and product descriptions
Describe all categories and products, on your website, in a way that even a layman can understand them easily. You can add all these descriptions in the website’s admin section. All SEO consultation agencies, including us, will tell you to craft a well-thought-out description and that isn’t too short nor too long.
While writing this description, make sure to add a couple of your keywords to the content. It is important from the SEO point of view. This content gets indexed in the search engine, and when a person enters a keyword that you used, your site has a good chance to pop up in the top positions.
Note: Although your SEO partner can do all these things, it is better to have all things sorted before contacting a professional SEO consultant or company.
SEO is a long-term process, and to achieve desired results, you have to show patience.
No SEO service provider company can rank you on top of SERPs in a month or so.
You can speed up your results and get instant conversions and enhanced ROI by going for Google AdWords However, to achieve the organic success that benefits you in the long haul, you will have to wait for a bit longer and give sufficient time to your service provider.
With our best SEO practices, we will make sure that you climb the ladder and reach the top spot for the keywords we have worked for you. It takes some time. Long-term success is worth waiting for.
Search engine bots are fond of fresh, informative, unique and SEO-optimized content. If you want to handle the content part on your own, it is imperative to satisfy the users’ needs. Give them the information they want, hit the pain points and tell how you can benefit them. Focus on making the users happy, search engines will be happy with you.
Whether it’s a blog post, a press release, product/service description, your future plans, social media content or whatever, make sure the quality of the content is immaculate.
Stay connected with your SEO services provider company over time.
Let them know in advance about any offers/amazing discounts in advance or in case you are expanding your operations.
Whether you’re short on stock, want to liquidate any product/service, or you have restocked, doing something great in the future like charity, coming up with something amazing, whatever is going on, you need to be in touch with us.
It will be helpful for us to know any changes in your overall business model. Also, inform us about the magazine, newspaper or web blog where someone mentioned you. Clear communication with us (in case you are our client) or your SEO solutions provider is significant.
Just select the service on the Expert app, enter your details and opt for a free consultation session with one of our SEO specialists.
It helps them to tweak their strategy according to the change. Close collaboration will allow you to accomplish long-term SEO success and business progress, high conversions, more ROI and your brand awareness in the given industry.