As Creative Content Writers and digital marketers of the modern age, we are always under immense pressure to come up with compelling and top-notch content. Have you ever thought why is that so?
Creating super quality content allows us to stand out of the crowd and engage our audience in a better way.
Also, the definitions of high-quality and result-oriented conten`t are multifarious and keep on evolving depending on the times and needs of the organisation.
A lot of experts believe it should be more than 1000 words. A general consensus amongst others is that it has to exceed 2K words. Some don’t bother about word count and believe that it should be attention-grabbing with lots of keywords embedded in it.
But, are you convinced that amassing 2K or more is the whole mark of good content or is it the right approach?
What about those who rely on sprinkling keywords everywhere in the content, without thinking about the interest of the readers? Well, we at FindanExpert don’t think this way.
What exactly is High-quality content?
Ask this question to a bunch of SEO experts and digital marketers, and you will get as many answers as the people. And more importantly, these answers could be biased as well. According to our marketing nerds – who have helped hundreds of brands enjoy success – quality content is something that helps you achieve your marketing goal.
Good Quality Content is Always Customer-Centric
Its primary focus is to:
- Enhance your brand and turn it into an international one
- Help you rank on SERPs
- Improve click-through-rate or CTR
- Generate leads
- Enable more and more social sharing
Simply saying, a piece of content that helps you achieve all or any of the above-mentioned points is quality.
Now, the real question arises, how do you produce quality content?
Let us tell you how you can do it?
1. Research high-quality content and create a backlog of content ideas
Content ideas are the basis of your content which determines the fate of your content; whether it turns out to be great of gets lost in the content noise.
Make sure you come up with such a content idea that is easily consumed by your audience. This way, not only will they like it but will also spread the word.
To determine the right content ideas, glide through your competitors’ sites and know what type of content they are producing. Is it working for them or not? Also, there is no shame in checking your competitor’s site.
You can also take help from a friendly tool like BuzzSumo. It enables you to see what kind of content is getting popular amongst masses.
Whatever approach you select, the chances are that you are going to have a multitude of ideas that can be saved on your content calendar to work later.
While doing content research, you don’t need to replicate the same idea. Come up with something different, go in further detail or touch something related to what is already trending.
2. Research thoroughly about your topic
Research is the first and foremost thing that should be on your mind irrespective of the form of content; visual, audio or written. Even if you are composing something based on your own experience, research still plays a vital part and should not be neglected.
I know a lot of writers who research a specific topic resembling theirs and sound like the posts we find on the first page of Google. Even though they had a lot of unique insights for readers, but they are unable to pour in the exclusiveness.
We suggest not to approach your content this way. Do solid research and come up with what things you can improve on based on the content already existing on the internet.
During your research, if you find your ideas different from what you have found, include them in your content without any hesitation. If you are afraid to do this, you might sound like everyone else, and there won’t be any uniqueness in your content.
3. Proceed with your own perspective
Most content creators fall in the trap of creating something that is already there. They are afraid to do it according to their own style.
With careful thought process and pre-planning, you can stand out from what is found on the first page of Google and what others are doing.
Just take the example of a title, “5 Steps to Creating an Effective Digital Marketing Strategy”.For instance, you are creating content on this exact topic, you are under no obligation to go with the same title. You can change it in whatever you like:
- How to Devise an Effective Digital Marketing Strategy?
- How to create a well-thought-out Digital marketing strategy that boosts your business?
- Different steps to creating a digital marketing strategy to lead the competition
This is just an example of how you can play with your titles and make them striking. You can twist and turn every title and topics according to what you want to convey to your audience.
To add a personalised touch or while creating business presentations etc., you can go like:
How Expert creates a bespoke digital marketing strategy for your business?
4. Integrate your own experiences and data
No one is stopping you from doing exactly this! If you consider yourself an authority on a subject and your experience and data is approving or disapproving a popular notion, you should include it in your content.
For Example: in the blog 8 Ways to Become a Better English Writer, the author adds two headings (Just Go However You Want and Bonus Tip) based on his/her personal experience. The writer may have found these things to be beneficial and incorporated them just to help the budding writers based on their own experience.
Frankly saying, I was convinced that the things mentioned in the heading, ‘Bonus Tip’ and found them to be actually helpful.
You, as a content creator or writer, can also contradict famous verdicts. Just like a lot of SEOs don’t believe in whatever Neil Patel says knowing that the world follows this guy.
5. Start crafting content on subtopics
Realistically speaking, most of the topics on which we create content are subtopics, and everyone has a different context to it. It comes as no doubt that you have to write on the most famous and most researched topics, and if you don’t do it, you may lag behind.
However, it is imperative to research and write on subtopics related to your niche. Also, before doing so, you need to see how will it go with your audience and then go ahead.
Write on subtopics and link them with your main articles, this will not only help you on the SEO frontier but will give the readers something to read in-depth on a topic that hasn’t been done before by anyone else.
6. Different Forms of Content
There is doubt that breaking monotony is going to benefit you a lot. This is why we emphasise different forms of content to back your written content. Some of the different forms of content that are extremely helpful to go along with blogs and social media posts are:
Remember that visual content will also have some text.
The point here is to use the power of multimedia to strengthen your online presence. It will give a boost to your overall operations. Your written content can also be studded with infographics, short videos and images to make the entire concept easy to digest and luring for the audience.
7. Reviewing the final version
Now, I being a content writer, know that crafting stellar content at the exact time can be a problem. Lack of time can leave you in no man’s land. Being under pressure to publish the content according to the editorial calendar may force you to just write for the sake of writing and not for the sake of marketing or informing the audience.
We recommend that you always stay ahead of the content calendar in case of any unforeseen event. It also allows you to review your content and determine whether the content is valid for publishing or not. If it isn’t, you have enough time to redo it.
If it is written content and you are following the strategy of publishing it soon after writing, make sure you write it a day or two prior to the publishing date. Because on the publishing date, you can go through it once again and make final changes to it with a fresh mind.
This way, you can rectify any changes that are needed to improve the quality, and that can bring clarity to your content.
The same stands true for video and audio content. These forms of content also need editing to refine according to the likes and dislikes of the audience.
The way you review and refine different content depends on what it actually is. But, before publishing, it is necessary to re-check it to gain the best results.
8. Measuring content’s performance
Once you are done with the content, and it is published, you cannot tell whether it will be beneficial or not until you go through the traffic metrics.
The SEO department will figure out everything like what goals were supposed to be achieved from the content? And how is it performing against the pre-set goals?
For instance, some of the common goals related to marketing that companies are looking to achieve through content are:
- Ranking on Google
- Boosting customer engagement
- Converting visitors into buyers
- Enhancing brand identity and awareness
Now, let’s say your purpose was to attain customer engagement. To determine whether the content fulfilled its purpose, you will check the metrics like how much time people spent on your post/page, how many times it got shared, how much engagement it ignited and how people are reading your content.
Whether they are bouncing off from the word, go or staying for a while.
Yes, the entire thing is a bit complicated, but at least it gives you an idea of what is going on.
In a world full of content, based on content and where people consider it to be the king, you need to do something different; something that no one has done before or create something that people can relate to. Standing out from the crowd demands a lot more than just creating.
It requires you to think out of the box, you need to infuse all your creativity and innovation to impart the X-factor that gives it the edge over your competitors’ content.
Remember, there is always room for improvement and learning. Creating exceptional content is highly important in today’s world, where people get fed up quite quickly.
Happy content creation folks!