Your website is the online face of a company and needs to shine for all to see. Finding a web design provider that exactly matches the requirements of your business can be a hassle. On the surface, they all seem to offer the same services and web design packages. It can be difficult to choose between them.
These days, most businesses use the internet to promote their products. This allows them to reach out to millions of potential online buyers. Whether to opt for an agency or freelance web designers is a key point to consider.
First, you need to figure out your company’s fundamental needs and requirements. The scale and complexity of your project can have a large impact on the kind of team you’ll want to hire for it.
Below are 13 key factors you should consider when choosing a web design agency for your project.
1) The development time
The overall time involved in the website development phase is vital. If you don’t complete your project in a specific timeframe, it will have a negative impact.
When you hire a web designing service, communications, content collection, meetings, reviews, and approvals are vital parts of the process.
How much time your in-house team has to work on all the above factors will undeniably affect your partnership. The web designers and developers might ask you for more details at every phase of the project or mostly at the beginning, depending on your needs.
It’s your responsibility to monitor everything, but choosing an experienced agency can really help you out.
2) Is all the work done in-house?
Ask the web design experts whether they perform all the services in-house or if they outsource. Topics you should focus on include: Design (Photoshop), coding (HTML, PHP, Database Creation), content writing, content creation, and content marketing.
An agency experienced in all these areas is more likely to produce an outstanding website. When all the work is done in-house, the team members can collaborate and communicate better, which results in an overall excellent quality of product.
If the agency requires help from another company for the project, both the budget and the overall timeline will increase.
3) Is the agency offering tailored web design solutions?
Your business is unique, so your website should also be original. You should make a powerful first impression, combined with a quality user experience. Made-to-fit web designing solutions offer efficient branding for your site as your company develops.
4) The Portfolio
Any web design agency that has been operating in the industry for a while will proudly show off its responsive website design portfolio to its clients. Viewing their past projects will give you an idea of what to expect.
It is best to take your time and review all the websites to determine whether they have everything that you’re looking for. Be wary of any company that shies away from showing off the results of previous projects.
5) The location of both teams
Communication is important for development work. Having teams operating from different time zones can cause complications. This can delay each part of the development phase, including reviews and approvals. It is better to choose a local agency, so you can approach them whenever you want to communicate.
6) Expertise in your line of work
Selecting an agency that has already designed websites for companies in your field will give you an added advantage. They will have an idea of your needs and expectations. It will be easy for them to understand your goals and business objectives. They will offer customised and responsive website design services that meet your needs and requirements, so you are more likely to end up with a quality website.
7) Their web designing process
You should try to streamline your project to ensure your goals and deadlines are met. The team you select to work with must have a great knowledge of the designing process.
Try to get a timeframe for major deliverables because it will help you get an idea of what to expect and when. You will be able to plan your own accessibility for assessments and approvals. Go for the agile development process to save time and obtain results.
On the other hand, if you fail to select the right process and website designing solutions, it will increase delivery time and lead to a delayed launch, and of course, plenty of tensions and frustrations.
8) Will the end product be mobile-friendly?
Having a well-designed and well-coded website that performs highly on mobiles is essential. A fully functional site will be more visible during relevant keyword researches.
What good is a website if your potential clients are unable to find it during their searches? Websites that are optimised for search engines should give equal importance to the mobile designs of their websites.
With remarkable technology advancements and massively upgraded mobile data networks, your customers are using their smartphones to interact with your business. By creating a mobile-friendly expert responsive website, the agency can further improve your site’s SEO.
9) What’s included in their web development and design services?
It doesn’t matter if you want a fresh website or to redesign the old one, you need to know which responsive design services are included in your partnership.
Are you going to employ a freelance developer who is also a proficient designer or do you need to outsource the design? If possible, you can pick a person who has previous experience of both web development and designing to make the process smooth and easy.
Ask them what specialised services they can provide. For instance, a designer may be proficient at both UI and UX design, but only specialising in certain areas.
Choosing an agency that delivers numerous services under one roof such as website development, web design, content creation, content marketing, and SEO can make your life easier.
10) Expected delivery time
This is another crucial factor that shouldn’t be overlooked. Ask the agency how long will it take for them to make your website fully functional. To get the advantage of the massive online market, you need to launch your website as soon as possible.
Therefore, it’s important to have an estimated deadline. Moreover, when the team knows the exact deadline of the project, they will be able to work towards it effectively.
11) Total budget
When hiring a web design company, make sure you evaluate both up-front and long-term costs. How much can you invest in the project? Will you pay an hourly fee or is there a fixed budget? Is the company offering cost-effective website design packages? These are all questions to consider.
If you have a limited budget, a simple free WordPress template can do wonders for you. Also, keep an eye on other factors such as project time, location of the team and whether or not they offer an ongoing maintenance and support service.
You can view your website as a living organism. It requires as much attention post-launch as it does during the development and design phases. With this is mind, it is necessary to keep your website up-to-date and fix the small bugs to rank higher in the search engines.
It is important for you to know whether the company offers a warranty. If it doesn’t charge for code issues post-launch for a certain period, it’s an indication that they value their clients and strive to give them the best results. If they don’t provide a warranty, you may to pay further charges down the line, all of which will eat into your profits.
13) Case studies
Reviewing the previous work of the web design company will give you an idea of whether they are capable of developing and designing excellent quality websites. Are they able to solve the challenges your business is facing through their design and coding?
Look at these things while reviewing the portfolio of a freelancer or an agency.
- The scale of projects:Have they worked on projects similar to yours or companies of your size?
- Services and capabilities:Were they able to fulfill the requirements and needs of their existing clients? Can they show you examples of tailored designs they produced?
- Process:After reviewing their portfolio, do you think their process is transparent? If it’s not transparent, don’t make a mistake by hiring them just because of their low-priced e-commerce web design packages.
14) Customer service
Designing a website takes plenty of time, so choose a professional company that offers speedy and friendly customer service. A reliable provider that is known to create flawless websites and communicate effectively is key.
The final say
Finding the best website design services can be an overwhelming task, especially if you aren’t fully aware of your needs. It is worth taking the time to consider all angles without rushing into things. This way, you can end up with a website you are truly proud of.