We’ve stepped into 2020, and it’s high time to dig into the SEO Trends that will shape up this year and how to leverage them.
The secret to winning at SEO this year is almost the same, you need the best content you can produce, implement a content distribution plan that helps you to change, and best site optimisation can muster.
It’s time to take a look at the SEO trends and how they will affect everyone!
Get Rid of the Extra Weight (Make Your Site Faster)
Page loading speed is strictly an SEO ranking factor, and it does help the site to rank higher. Therefore, you should get rid of the extra weight, including useless plugins, heavy design and anything that’s slowing down the page’s loading speed.
Ideally, the load speed shouldn’t be more than 2 seconds. But it’s not uncommon that most sites take up to 3-5 seconds.
So, make sure your site doesn’t take more than 3 seconds. If it takes more time, then your site will suffer from Pogo-Sticking; it’s different than the bounce rate.
The bounce rate is the percentage of visitors who is visiting only a single page of the website. Pogo sticking occurs when the user carries a search, clicks on a result but quickly clicks back to the search page to click on a different result.
Make It Safe (Use HTTPS)
Three things to mind:
- Making your site safe with HTTPS Certificate can help you with the SEO Ranking.
- SSL does correlate with higher rankings research from analysing about a million results.
- HTTPS is correlated with a higher ranking on Google’s first page.
The most recent search ranking factors survey from MOZ has a similar conclusion which says HTTPS is not an SEO aspect, but it helps the site rank better – provided everything else is in place.
Mind the Traffic and Engagement Metrics
The number of searches increases on Google every year, and with this, the data collected by Google also increases.
Google uses different activities to calculate customer engagement, including the time spent on the site, bounce rate, and page views. Understanding these things, especially the bounce rate, can help to optimise search engine strategy.
Bounce rate plays an important role because if it is high, Google assumes the site has low-quality content, and it can ruin your ranking.
Get your hands on the Google search console to measure your website engagement and traffic.
Implement Long-Tail Keywords
Ranking on the first page of Google is not a miracle.
SEO gets simple once you understand how Page Ranking Algorithm Works.
If you want to rank like Forbes or Business insider, then you better compete using less competitive keywords. Target low competition keywords as they help you crawl to the first page.
Also, you will see these keywords can channel the traffic towards your site better.
More Emphasis on “Quality Content”
We have been hearing “Content is King” since the dawn of the internet.
To be honest, it’s truer than ever because On-Page SEO is mostly about the quality, relevance, and clarity of your content. Yes, you can tackle other things such as URL, Image Name, H1, H2, and H3 Tags.
Mobile-first indexing reflects Google Predominantly using the mobile version of the content for indexing and ranking.
As of July 2019, Mobile-First Indexing is made default for every new website. As for the new website, webmasters continue to monitor and evaluate web pages based on SEO Practices. This doesn’t make the site without a mobile version obsolete, the full desktop version will be included in the index. It’s just the site that will suffer repercussions for lagging on mobile-friendliness.
Put Snippets to Use
A Snippet is a result which Google Shows to the user in search results. There are two types of Snippets, Normal and Rich.
Normal Snippet consists of a Blue Title, Green URL, and a Description of Webpage.
Whereas, a Rich Snippet contains additional information for the search engine and reader. This helps to increase the value of the page.
Focus on Technical SEO
Improving the technical aspects of your site to rank better is called Technical SEO. This means making the website fast, easy to crawl and understandable to the search engine.
So, when it comes to technical SEO on the whole, it’s a part of On-Page SEO that emphases on certain elements that affect your SEO Ranking, but on a flip side, it’s the opposite of Off-Page SEO which aims to generate exposure for a website via other channels.
Set Up Tags Properly
Following are the examples of tags that if you optimise them, will separate you from the rookies:
- Title Tags
- Meta-Description Tags
- Header Tags
- Image Alt Tags
- No-follow Link Tags
- Links and Anchor Text Tags
- Canonical Tags
Ideally, you should use software to add tags. This way, you can add tags without jumping through several loops.
Don’t Forget About Voice Search
As we have entered 2020, Voice search is already influencing Google’s SEO Algorithm. So, it’s time to stop talking about Voice search, and start optimising your content so it can rank higher in Voice search results. It has gained momentum because it’s convenient and faster.
You should know that the voice search is geared towards mobile users. Yes, people using desktops or laptops will prefer typing their queries instead of performing a voice search. Therefore, the next time you write a blog post, make sure you implement long-tail and conversational keywords, producing content that interacts with the reader is the key here.
The keyword research should have question keywords, long-tail keywords, and filler words. There is a dedicated section of keyword analytics created for voice search. This section offers relative and phrase matching to target long-tail keywords. The topic research tool forwards a list of commonly asked questions related to the topic to help bloggers pick useful keywords.
Something Else You Might Have Missed?
Don’t worry, we are not going to quote “Linkin Park” here, but the fact is, your SEO efforts won’t even matter if you don’t take these SEO updates seriously. Yes, you have the usual things like high-quality content, quality backlinking and whatever.
But, it’s imperative you consider technologies like Voice Search and AI as they will change the way we rank our content on Google.